Why Better Questions?
Better Questions for Brighter Futures (BQ4) was founded on a simple but powerful belief: the future depends not on the answers we already have, but on the questions we dare to ask. At the crossroads of education and business, BQ4 exists to cultivate curiosity, critical thinking, and collaboration—the durable skills that shape thriving people, workplaces, and communities.
Empowering the Future Workforce
At Better Questions for Brighter Futures, we specialize in creating transformative learning experiences that bridge the gap between education and business. We offer workshops and professional development tailored to educators, helping them foster critical skills in students for the future workforce. Our learning and leadership programs for businesses are designed to build future-ready teams that thrive in a dynamic environment. Through engaging keynotes and thought leadership, we explore the intersection of business and education, inspiring innovation and collaboration. Additionally, we form strategic partnerships that connect schools and workplaces, using curiosity-driven learning to cultivate the skills necessary for success in tomorrow's job market.
Our Story
Born out of conversations between education and industry leaders, BQ4 recognizes the gap between what schools reward and what workplaces need. Our founders, with decades of experience in both fields, launched BQ4 to bridge that gap—transforming classrooms, boardrooms, and communities with the power of better questions.
Liza Holland, Co-Founder
Liza Holland is the Co-Founder of Better Questions for Brighter Futures (BQ4), where she leads strategy and partnerships. With over 25 years of experience in nonprofit leadership, business engagement, and educational consulting, Liza has dedicated her career to building bridges between schools and workplaces.
She previously served as president of the League of Women Voters of Lexington and as a consultant for Fayette County Public Schools, Junior Achievement, and the Prichard Committee for Academic Excellence. Liza is especially committed to reshaping education to align with the skills students need to thrive in a rapidly changing world.
Outside of BQ4, Liza hosts the Education Perspectives podcast, exploring challenges and opportunities in education. She is also a writer, currently developing her book Better Questions for Better Futures.